Association community as an institution

What’s Popping?

Should the association community see itself as an institution?

What’s at Stake?

Losing value, reputation, and influence

Dig Deeper

Some individual Associations are seen as institutions along with the government, schools and universities, courts, banks, and media, but it is the association community as a whole. The military, family, and so on. But what about the community of associations as a collective? Not really. The collective association community has failed to establish itself as an institution despite generating significant research, learning, social good, economic impact, and professionalism. Maybe it is an issue of definition, but I think not! The collective community and those representing it have not worked at making the general public know and understand the value, stability, and significant impact associations have on their members and society.

We should correct this flaw. Speak with a more extraordinary voice and engage in public awareness campaigns, establishing the association community as an institution dedicated to society’s overall well-being. Failure to move in this direction can only diminish the individual associations’ value and professionalism. We live in a visual media world where the collective association of community representatives must generate public awareness, understanding, and excitement must be developed.

What do you think?