Introduction:
Juneteenth—celebrated each year on June 19—marks the day in 1865 when the last enslaved African Americans in Galveston, Texas, learned they were free over two years after the Emancipation Proclamation. Now recognized as a federal holiday, Juneteenth is more than a commemoration of delayed freedom; it is a day to honor Black Americans’ resilience, culture, and enduring contributions.
Observing Juneteenth is both a moral responsibility and a strategic opportunity for associations. It affirms core values of diversity, equity, inclusion, and accessibility (DEIA), strengthens organizational culture, and positions the association as a leader in societal progress.
- Reinforce Your DEI Commitments: Publicly honoring Juneteenth reflects a living commitment to equity—not just in words, but in action.
- Educate and Inspire: Many members and staff may not fully understand Juneteenth’s significance. Observance offers an opportunity to build historical literacy and empathy.
- Build Inclusive Culture: Acknowledging this day fosters belonging and signals to members and society that their histories and identities are valued.
Ways Associations Can Celebrate Meaningfully:
Celebrating Juneteenth goes beyond issuing a statement. Consider how your association can take action that reflects your mission and community:
- Host Educational ProgramsInvite speakers, historians, or DEI leaders to discuss the legacy of Juneteenth and the work that remains.
- Amplify Black VoicesHighlight stories of Black leaders in your field. Use newsletters, podcasts, or webinars to showcase their contributions and insights.
- Support Black-Owned Businesses and Nonprofits Partner with local organizations or vendors for events and services. Elevate their visibility through your platforms.
- Encourage Volunteerism and Community ImpactOrganize service projects or donation drives supporting your community’s racial justice efforts.
- Create Space for DialogueHost listening sessions or facilitated conversations that allow members and staff to share their experiences and reflect on systemic inequities.
Beyond the Day: Sustaining the Commitment:
Juneteenth should not be the only time associations focus on racial equity. Use it as a catalyst to:
- Embed DEIA into leadership training, hiring, and governance.
- Advocate for inclusive policies within your profession or industry.
- Invest in ongoing education, mentorship, and support for underrepresented communities.
Coda:
Honoring Juneteenth is a meaningful step toward building a more inclusive and equitable future. Associations have the platform—and the responsibility—to lead with purpose. By recognizing Juneteenth not as a symbolic gesture but as a sincere commitment to justice and inclusion, your association helps shape a future where all truly share freedom, opportunity, and dignity.