Category: Uncategorized

Too much of the content provided by the Association Community, particularly within the Professional Societies is not reaching the audience that must be influenced to take it into consideration; the public and policy decision-makers. With all the complexities and the girth of information with which associations currently operate, the time has come for us to accept in a real and meaningful way the necessity of thinking how content is obtained, viewed, and used in building sustainable associations. We need to understand that the complexities we face are better addressed by a recognition of the value of interdependence in both our operations and thinking processes. There is too much internal speak and not enough outreach to the broader community.

There was a time when associations possessed content particular to their cause or discipline that was unique to the Association. Found almost exclusively in their journals and other writings, the Association was the place to go for the best in the field. With the advent of social media, the internet of things, and the interconnected nature brought on by technology, the specialty content which was once exclusive to individual associations and disciplines is not so unique or exclusive. To be sure, research conducted by and peer reviewed by specific discipline professionals is likely to be of the highest quality and appear in their academic journals; it is also true that one can go on the net and receive thousands of potential articles on almost any imaginable subject. And when we consider the potential advances in artificial intelligence some content will be developed through AI processes that we are yet unable to imagine.

How associations deal in this environment requires a true commitment to the recognition that building interdependent relationships among traditional and nontraditional sources is essential to association sustainability and stability. The idea that any one institution is the sole source and conveyor of content no longer fits with the available options technology has given any individual. We can certainly argue over the quality, but we cannot argue over general availability. As technology brings huge amounts of content to our fingertips with ever increasing speed we cannot ignore the need for associations to create new collaborations for the availability, dissemination, and the essential quality control of the discipline or causes content.

If you do a google search on early childhood education you will find about 117,000 items cited. If you do a search on emerging trends in artificial intelligence you find 2.1 million results. If you do a search on heart disease, 135+ million results. If you do a search on eradicating poverty in the United States you will find 886,000 results, dental care 61 million, financial planning 108 million, not-for-profit board development 180 million. Of course, we can qualify the search and reduce the numbers. That is not the point. The amount of information is staggering and the quality is up to the user. Many more individuals inside and outside the field are searching and finding articles, good and bad, via simple google searches.

Thus, the Association community must accept and develop new relationships built on a better understanding and activist practices in interdependency. An individual’s ability to share whatever they want, whenever they want, whether high quality or low, or even poisonous is a part of modern social behavior. The ubiquitous nature of content is not only here to stay, but is likely to dramatically increase. Individuals are not dependent on the previous norms that the disciplines and their Associations have long promulgated and which associations have financially lived on.

Learning to organize for the support of the discipline or a cause requires an interdependence model not a dependency or independency one. The general public and policy community is not required to look for what and how the discipline and association communities sees the world. Yes, we can argue over what should-be or we can organize to help make our desired should-be come true.

Here are some basic thoughts on accepting and utilizing interdependency is an essential tool in the sustainability and value of content commonly provided by the Association community;

• Find, create, and build broad partnerships both within and from ancillary organizations and individuals deeply concerned with the subject matter
• Search out the outliers and engage them
• Adopt a more open sharing of high quality research and content as seen from the non-academics perspective
• Convert academic jargon into more user friendly language (people are not dumb, but they are busy and have many competing interests for their time, money, and commitment)
• Find a narrative that illustrates the value of the content to others
• Shorten it up and compel the reader to want more detail
• Do not talk or write down to others through closed meetings, conferences, and academic journals designed only for the gifted few
• See the content as a way to organize others outside the discipline or cause in support of the data
• Develop a public abstract, not just an academic abstract

In an era of ubiquitous availability, the task of making the case for a more data driven approach falls on the writers and Association community. It will not miraculously occur. We must help bring individuals to new levels of understanding, not simply preach at them and expect them to follow. The modern association’s role in this area is ill defined and one of their financial pillars demands a new and better approach. An approach that considers content in an organizing frame where interdependence serves as a guiding principle would be well advised.

Valuing Chapters and Affiliates

Much has been written about the relationships between national organizations and their chapters or affiliates and the same is true within state level associations; that is how they relate to local counterparts. Almost everybody agrees that in some respects there is a level of tension between and among these component parts, but open dialogue is rare. An organization in which I served as the CEO referred to this tension as co-opetition. Why? How do we move this agenda in a positive direction?

Without extensively going into the various existing organizational structures and financial relationships, the answer stems in large part as a quest for control and power over the association’s agenda and operations, as well as personalities at all levels of the organization. That is the real why.

As the environment in which associations operate undergoes significant change caused mainly by external factors in how the economy, communications, and the social fabric of both our nation and the world evolve, it is time that we grow up at the national or international level to how truly valuable our chapters and affiliates are in engaging our memberships. Whether an individual, institutional or trade associations; meeting the challenges brought on in the 21st century by technology, demographics and globalization are unleashing significant disruption on the fabric of our organizational structures and traditional operational practices. Some may remember the work authored by John Kotter, “a sense of urgency,” in which he asserted. “Those with a sense of true urgency … are not stressed-out and anxious, generating great activity without much productivity. Instead, they move boldly toward the future – sharply on the lookout for the hazards and the opportunities that change brings.”

The denial of change and the push back to maintain old perspectives lessons the capacity of organizations to operate in our changed environment. The racial and ethnic makeup oh populations has changed and will continue upon the path throughout most of this century. The desire of younger activists to not only be engaged in their organizations future, but to lead that future will not change. The advances in technology that make it possible for what some saw as subsets of a national or international Association or society, require new interactions and structures. Technology continues to make more content available in more forms that do not necessarily require the once sacred mechanisms of the national and international community. To be sure, there are arguments about the quality of content and the appropriate mechanisms for ensuring that quality, but it is unrealistic to believe that individuals will first go to their Association before they make a Google search.

I argue here for making a giant and meaningful leap from the power and control paradigm to a partnership and alliance paradigm. This cannot be just words but must be considered meaningful action initially championed at the international, national, or state levels with their partners; i.e. their Affiliates and Chapters.

Partnerships and alliances are not easy. They require a real gut check from the entity that perceives it has or should have power and control. Here are a few ideas to help us build a sustaining future for organizational collaboration with Affiliates and Chapters.

• Become a service provider to the affiliate or chapter relative basic organizational practices. For a start this may include:
  • Business functions
  • Technology; more than keeping track of memberships and basic accounting
  • Future searches
  • Leadership and volunteer development programs.
  • Strategic planning
  • providing organizational development materials and training
  • frequent, ongoing listening without judgment
• View the Affiliate or Chapter staff, particularly their chief staff officer, as colleagues and treat them as such
• Establish and ongoing feedback system that enables the affiliate or chapter to provide unvarnished critical analysis of the national or international Association operations and programs. Where possible, act positively on those criticisms.
• Don’t make the affiliate or chapter come to you, go to them. Make them among the first to know and participate in potential new initiatives before you expect them to simply expect, engage, or promote a new national or international initiative.
• Provide organizational and capacity building materials in multiple forms to assist them in being better at what they do.

No doubt somewhere in your career you been to the process of trying to determine a very clean line that delineates the role, responsibilities, and services that should and can be provided at one level of the organization versus another. By all means this is an important activity. However, if you have not engaged in a broad series of confidence building measures between yourself in those in staffing or volunteer leadership positions at the affiliate or chapter level, the dialogue will likely center around who’s right or wrong rather than that delineation of appropriate responsibilities first envisioned. This idea of confidence building is centered on the ideas bulleted above.

Normally we hear about confidence building measures in the context of international relations, military operations, mergers and acquisitions, and security issues. Permit me to borrow from a research paper prepared by Holly Higgins, research analyst, at the Institute for Science and International Security. While the paper, “Applying Confidence Building Measures in a Reginal Context” is designed around and associated with a military situation, the fundamentals of confidence building may be summed up in four confidence building measures (CBM) and applied in organizational development and capacity building efforts in association work.

• Communication channels
  • Open, Honest, and Direct Communications regularly occurring and formalized.
• Constraint measures
  • Advance notice, agreed levels of operation, and what each other will avoid
• Transparency measures
  • Advanced notification, data exchanges, and observation of each other’s practices
• Verification measure
  • Confirming each other’s compliance on agreements in a manner that each other can trust

This is a respectful method in establishing the confidence that parties require to tackle issues; complicated or not. Valuing affiliates and chapters is complicated. If we want to address even more continuous issues like organizational governance, we would be wise to appropriately adopt this metrology to our organizations.

Let me know what you think. MichaelB@assocaitonactivision.com

MAB: Valuing chapters and affiliates

Non-technologists – fear not – manage technology as strategy

I was having a conversation with the information technology director at my Association and the light bulb went off. I remarked that I understood each and every word that was used, but when put into a sentence it made absolutely no sense to me at all. I wonder if you had a similar feeling. Why is it that non-technologists succumb to technological non-speak when each of us capable of understanding the value we expect from evermore available enhancing technology.

It is been my experience that for the most part technology and its many applications have far too often been relegated to the business suite. We have programs to ensure appropriate accounting practices, our vendor lists, membership lists and information, partner lists, affiliate lists, websites, some social media engagement and countless other day-to-day tasks. To be sure, the productivity enhancements technology brings to these areas are essential in the continued development of our associations.

Unfortunately chief executive officers have far too often given in to what the technologist tells us can and cannot be done. Further, we have multiple technology arrangements. Some have in-house technology specialist, others outsource the entire process, and some have a combination of both. However, these necessary operational applications are not at all strategic. To the contrary, they are mostly tactical. Not only are they tactical they are marred by a level of fear that non-technologists have of saying something inappropriate, or sounding like they do not know or understand the technology being used, or simply throwing up their hands because of cost.

It is time that the CEO takes direct control of the information technology strategy which will enable the Association to more effective not just efficient in meeting its mission. Permit me to make one suggestion on the structural front and another on how to ultimately convert technology from tactical to strategic. First, do not structurally place information technology under the functional control of your business unit or chief financial officer. While technology serves many tactical applications for business processes our beloved bean counters simply convert technological capacity into dollars in and dollars out. Easy to understand why this occurs and while important does not fundamentally make technology actionable at the strategic level.

Second, to convert technological capacity from tactical to strategic it will require the chief executive to make sure that he or she knows the information and data that is available in current systems whether formal or informal, currently controlled by IT, and that technology is viewed as functionally horizontal and not vertical.

How do we start down this road? Actually the starting points is quite simple. It has two plains; identification and desired use/value.
We gather all the known information and data into a simple chart or list which does the following:

IDENTIFY:

• We identify the information or data set we have (technologists like to refer to these as data fields)
• We determine who currently owns the information or data (is it in some AMS or CRM system, business software, some unit or department maintaining its own little private information sets, or individuals who develop data and information sets to help them manage and organize their own work on a day-to-day basis?)
• What is the current use of this information or data set?
• What programs/software is used to manage that data?
• Do chapters or affiliates have other datasets that they use in their day-to-day operation?

USE / VALUE

• What is the currently data or information used for?
• What is the seen value?

Finally, from a strategic perspective which the CEO and her/his team views the needs of the organization; write a statement that clearly outlines the value of desired information and data in building the organizations capacity to fulfill its mission. Try to keep it simple and use words that non-technologist understand.

Here is a sentence to get you started. We use technology to discover and analyze new opportunities and services and enable efficiencies that optimize our capacity to meet our mission.

Let me know what you think. info@associaitonactivition.com

MAB: non-tech fear